F1’s Damson Idris Stars in New Formula 1 Trailer
Damson Idris has stepped into the spotlight again, fronting a new campaign tied to the upcoming Formula 1 season. As anticipation builds ahead of the sport’s return, the actor appears alongside the full driver grid in a newly released trailer. The video points to significant changes on track.
Watch F1’s Damson Idris hype up real Formula 1 in new trailer
To mark the start of the 2026 Formula 1 season, which begins in Melbourne, Australia, on 6 March, Formula 1 has launched its “All To Drive For” campaign.
The campaign features Damson Idris alongside all 22 drivers on the current grid.
In the 60-second trailer, Idris asks, “You think you know Formula 1?” before adding, “Think again.” Reigning Drivers’ World Champion Lando Norris states, “Everything is changing,” as Oscar Piastri, Nico Hulkenberg, Gabriel Bortoleto, Sergio Perez, Valtteri Bottas, Fernando Alonso, Lance Stroll, George Russell, Kimi Antonelli, Oliver Bearman, Esteban Ocon, Pierre Gasly, Franco Colapinto, Liam Lawson, Arvid Lindblad, Alex Albon, Carlos Sainz, Lewis Hamilton, Charles Leclerc, Max Verstappen, and Isack Hadjar appear.
Formula 1 produced the trailer in one 60-second format, one 30-second format, and four 15-second versions. The sport launched the digitally led campaign across its platforms and will screen it with broadcasters and through paid social. It is also running out-of-home posters stating “New Cars, New Power, New Teams, New Passion, All To Drive For” across London, New York, Los Angeles, and Melbourne.
Emily Prazer, Chief Commercial Officer of Formula 1, said: “The 2026 season welcomes Formula 1’s next generation of racing, with new cars, new engines, and a whole new style of driving. It’s the biggest shake up our sport has ever seen with the playing field levelled as each team battles to produce the best car and performance. The campaign invites fans both old and new to get involved at a time where every lap is unpredictable, and it’s all to drive for.”
Idris previously starred in the award-winning F1 The Movie. The 2026 season opens in Melbourne on 6 March.
Source: Comingsoon.net