Matthew McConaughey on What Artists Should Do as AI Infiltrates Hollywood
As artificial intelligence continues to reshape the entertainment industry, Matthew McConaughey is weighing in on what the shift could mean for Hollywood’s biggest stage. During a recent public conversation, the Oscar winnerreflected on how rapidly advancing technology may soon influence awards recognition and shared his thoughts on how artists can prepare for what lies ahead.
Matthew McConaughey predicts AI will ‘infiltrate’ Oscars soon
At a Variety and CNN town hall at the University of Texas at Austin, Matthew McConaughey predicted that artificial intelligence will enter the Oscars conversation. Speaking to Timothée Chalamet, he said, “It’s damn sure going to infiltrate our category. Does it become another category? Will we be, in five years, having ‘the best AI film’? ‘The best AI actor?’” He added, “Maybe. I think that might be the thing; it becomes another category.”
McConaughey said AI is already present in the industry. “It’s coming. It’s already here,” he said in response to a student’s question. “Don’t deny it. It’s not going to be enough to sit on the sidelines and make the moral plea that, ‘No, this is wrong.’ It’s not gonna last. There’s too much money to be made, and it’s too productive.” He advised performers to protect themselves, stating, “Own yourself. Voice, likeness, et cetera. Trademark it.”
During the discussion, McConaughey outlined scenarios where studios could digitally use actors’ likenesses with their permission. He said creators would need to ask, “‘Can I?’ Or they’re going to be in breach,” adding that performers would have “the chance to be your own agency and go, ‘Yeah, for this amount.’ Or, ‘No.’” He also said, “It’s going to get so good we’re not going to know the difference.”
Chalamet told students, “It’s going to be all of our war to wage,” and said, “Unfortunately for your generation, I think it’s going to be you guys that figure out how to integrate it.” Referring to prior labor negotiations, he said AI is “a hard thing to advocate against.” He added, “Whatever tide is coming, it’s coming.”
Source: Comingsoon.net