Paramount & Mattel Ink Exciting Teenage Mutant Ninja Turtles Deal

Paramount and Mattel have struck a new global multi-year licensing deal involving the Teenage Mutant Ninja Turtles series. The iconic franchise first launched in 1984 through Peter Laird and Kevin Eastman’s comic book series of the same name.

Since its launch, the series has established a foothold in the entertainment industry and enjoyed popularity among fans via multiple animated television shows and films, live-action movies, comics, video games, live experiences, and consumer products.

Paramount and Mattel sign multi-year Teenage Mutant Ninja Turtles deal

Paramount and Mattel recently announced that they inked a global multi-year licensing deal for the Teenage Mutant Ninja Turtles franchise. Under this agreement, the companies will develop and market a variety of products related to TMNT.

The agreement will come into effect starting in 2027. It will see TMNT merchandise like action figures, playsets, accessories, vehicles, games, collectibles, and role play launch across storefronts.

Moreover, the deal will also see Mattel produce new product lines for both the 2027 film, Teenage Mutant Ninja Turtles: Mutant Mayhem 2, and an untitled TMNT live-action/CG animation hybrid, scheduled for a 2028 release.

Mattel’s EVP and Chief Global Brand Officer, Roberto Stanichi, spoke about the landmark deal. “Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand.” He continued, “The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways.”

Meanwhile, Josh Silverman, tapped by Paramount as President of Global Products and Experiences in October 2025, and boasting decades of experience in entertainment companies like The Walt Disney Company, Marvel Entertainment, and Mattel, also had some strong words of praise for the deal in his statement.

He stated, “Teenage Mutant Ninja Turtles’ rich history and timeless legacy have created a powerful connection with audiences around the world”. He further added, “Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers.”

Silverman concluded, “We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations.”

Source: Comingsoon.net