HBO Max Joins Forces With Prime Video for Germany & Italy Rollout

HBO Max joined forces with Prime Video to support its entry into new European markets, including Germany and Italy. As part of a broader expansion strategy, executives from both platforms shared insights on how this collaboration aims to reach more viewers through integrated offerings.

HBO Max to debut in Germany and Italy as an add-on subscription on Prime Video

HBO Max officially launched in eight new countries on January 13, 2026, including Germany and Italy.

As part of the rollout, HBO Max is available direct-to-consumer and as an add-on subscription for Amazon Prime Video customers in Germany, Italy, and Austria. “Prime Video’s vast reach will help us entertain as many people as possible in these new markets,” said Qaisar Rafique, EVP, Warner Bros. Discovery (via The Hollywood Reporter).

HBO Max bundles with RTL+ and waipu.tv in Germany and partners with TIMVISION in Italy. In Switzerland, Sunrise and Swisscom offer the service. Hot and Yes distribute HBO Max in Israel, while Vodafone continues to provide access in Greece.

The platform launches content such as A Knight of the Seven Kingdoms (Jan 19), season four of Industry, and season two of The Pitt, now streaming in Germany. Other exclusives include Heated Rivalry, One Battle After Another, and It: Welcome to Derry. Returning series include Euphoria, Succession, Rick and Morty, The White Lotus, and The Last of Us.

HBO Max also debuts new local-language productions. It premieres the Italian drama Portobello on February 20 and follows with the German heist series Banksters. Upcoming titles include 4 Blocks Zero, Melania Rea – Beyond the Case, Peccato, and In Utero.

Movie offerings include Superman, Weapons, The Conjuring: Last Rites, Dune, The Batman, Harry Potter, Fantastic Beasts, and The Lord of the Rings. A sports add-on offers live access to the 2026 Olympic Winter Games, the Australian Open, and events like the Tour de France and UFC.

HBO Max is available via major app stores and platforms with three subscription tiers: Basic with Ads, Standard, and Premium. A Sports add-on is also available. The service will complete its European rollout with the UK and Ireland in March 2026.

Source: Comingsoon.net