Avatar 3: Everyone Is Laughing About James Cameron’s Note to Theaters
James Cameron shared a letter to theaters about the proper way to present Avatar: Fire and Ash. Although the letter is good-intentioned, it is quickly becoming a meme thanks to a popular SNL sketch.
What are people saying about James Cameron’s Avatar 3 note to theaters?
With Avatar: Fire and Ash debuting nationwide later this week, Cameron sent instructions to theaters on the best way to screen his movie.
“There’s a Projection Specification file and framing chart included with the DCP [Digital Cinema Package], with crucial information regarding light levels, audio configuration, proper framing, etc,” Cameron’s letter reads. “Please go through it, and make sure your picture and sound systems are calibrated and ready to go. I personally mixed the film responsibly, so that it plays perfectly, with full dynamics between quiet dialogue scenes and big action scenes at the reference standard of 7.0 – please don’t set it lower!”
Many fans were quick to point out that the letter is written in the font known as Papyrus. In 2017, Ryan Gosling famously starred in a Saturday Night Live sketch about a man obsessed with Papyrus, the font used for the Avatar logo.
“Still using Papyrus,” X user AC wrote with a laughing emoji.
Kamendi included a gif from Gosling’s sketch with the caption, “Why did he write in Papyrus?”
Other hilarious reactions include a reference to the James Cameron South Park episode from Jameson, while Ray Barca shared a longer gif from the Gosling sketch.
After a three-year wait, fans will return to Pandora this week in Avatar: Fire and Ash. In Cameron’s third Avatar movie, Jake Sully, Neytiri, and their family face a new battle in the form of the aggressive Mangkwan clan, also known as the Ash People.
Cameron directs Avatar 3 from a screenplay he co-wrote with Rick Jaffa and Amanda Silver.
Avatar: Fire and Ash opens in theaters on December 19, 2025.
Originally reported by Dan Girolamo on SuperHeroHype.
Source: Comingsoon.net