Apple TV+ Name Change Announced for Streaming Service

Apple has announced the new name for its streaming service, Apple TV+, which first launched in November 2019. This comes after the streamer recently won 22 Emmy Awards out of 27 nominations for its acclaimed original shows, The Studio and Severance.

What is the new name for Apple TV+?

In a press release, while announcing the streaming debut of F1: The Movie, it has been confirmed that Apple TV+ will officially be dropping the “+” from its name and will now be called Apple TV. It is actually the same name as the tech company’s smart TV device and app. The company described the rebranding as a “vibrant new identity” for the streaming platform.

Since its launch, the streaming platform has been the home to several award-winning shows, including Ted Lasso, Severance, Shrinking, Slow Horses, The Morning Show, and Pachinko. It has also produced critically acclaimed movies like CODA, Killers of the Flower Moon, and Wolfwalkers, which all have Certified Fresh scores on Rotten Tomatoes.

At the moment, Apple TV has more than ten upcoming new shows, including Nicole Kidman’s Margo’s Got Money Troubles, Jessica Chastain’s The Savant, Steven Spielberg and Martin Scorsese’s Cape Fear, and Anya Taylor-Joy’s Lucky. Newly-released shows like The Studio, Murderbot, and Stick have already secured renewals from the streamer. The Seth Rogen-led comedy recently won 13 Emmy Awards, including Outstanding Comedy Series and Outstanding Lead Actor in a Comedy Series.

Besides new shows, Apple TV also has several upcoming original movies coming soon, such as Mark Wahlberg’s The Family Plan 2, Ryan Reynolds’ action adventure Mayday, John Cena’s live-action adaptation of Matchbox, Ben Stiller’s pickleball comedy The Dink, and Jonah Hill’s Keanu Reeves-led comedy Outcome.

(Source: Variety)

Source: Comingsoon.net