Hulu App Shutdown Announced, What You Need to Know

Disney is officially saying goodbye to Hulu, which originally launched in 2007. CEO Bob Iger and CFO Hugh Johnston confirmed that their plan is to fully integrate Hulu into Disney+ as it becomes a “unified” streaming platform.

“Today we are announcing a major step forward in strengthening our streaming offering by fully integrating Hulu into Disney+,” Iger and Johnston said during the company’s quarterly earnings. “This will create an impressive package of entertainment, pairing the highest-caliber brands and franchises, great general entertainment, family programming, news and industry-leading live sports content in a single app.”

When will the Hulu app shutdown happen?

According to Disney, the standalone Hulu app will officially shutdown sometime in 2026. Prior to the launch of the unified streaming app, Hulu will first start replacing the Star brand on Disney+ internationally later this year in the fall as it becomes a global general entertainment brand. The Disney executives revealed that their team have already started “enhancing our technology” and promised that subscribers will see “numerous improvements” with the app.

Iger and Johnston continued, “By creating a truly differentiated streaming offering, we will be providing subscribers tremendous choice, convenience, quality, and enhanced personalization. This will enhance our ability to continue to grow profitability and margins in our entertainment streaming business through expected higher engagement, lower churn, and advertising revenue potential, as well as operational efficiencies that over time may result in savings that we can reinvest back into the business.”

In addition, the Disney executives also announced that the company will no longer report quarterly subscriber numbers and ARPU for Disney+, Hulu, and ESPN+ starting in the first quarter of the fiscal 2026.

“We believe quarterly updates on the number of paid subscribers and ARPU have become less meaningful to evaluating the performance of our businesses, and we will no longer report these metrics starting with the first quarter of fiscal 2026 for Disney+ and Hulu and the fourth quarter of fiscal 2025 for ESPN+,” They shared. “While we will no longer disclose subscribers and ARPU, we will provide information on Entertainment Direct-to-Consumer profitability.

(Source: Variety)

Originally reported by Maggie Dela Paz on SuperHeroHype.

Source: Comingsoon.net