Sydney Sweeney Gives Cheeky Nod to Controversy in Sizzling New Jeans Ad
Sydney Sweeney took to social media to promote American Eagle jeans shorts in a new ad that seems to give a cheeky nod to the 2025 controversy. The video showcases various glimpses of the new product before Sweeney, without uttering the brand’s name or tagline, and winks at the camera, noting that people have guessed it right. This post comes less than a year after the brand campaign of “Sydney Sweeney Has Great Jeans.” It sparked outrage as it was perceived to be tied to the ideas of racism and genetic superiority.
Sydney Sweeney returns in an American Eagle jeans ad
Sydney Sweeney shared a series of pictures on Instagram for the new American Eagle jeans shorts ad. The images were followed by a video at the front that showcased Sweeney sporting an all-denim look, paired with a wavy bob. She looks straight into the camera and asks, “What brand am I wearing?”
It then showcases moments of Sweeney under a blue sky, near a breezy beach, with sounds of waves in the background. The actress soaks up the sun before she gives a bold nod to the brand and its tagline. She winks at the camera, without uttering the brand. Sweeney then answers the earlier question with a smile, “Yeah. That one.” At the end, her voice could be heard saying American Eagle jeans shorts, followed by a giggle.
Sweeney shared more details about the brand’s new product. She also discussed the partnership with Crisis Text Line in a statement to Entertainment Weekly. “There’s something timeless about a great pair of jean shorts. They’re simple, but they make you feel confident and put-together without trying too hard. Crisis Text Line, a cause so close to my heart, has been a part of this partnership from the beginning. I love knowing that when everyone wears these pieces, they are also a part of something meaningful, that directly helps people who need it,” she said.
In December 2025, Sweeney broke her silence on the controversy, clarifying that she did the ad for the love of the brand and had no intention of conveying the message people had associated with it.
Source: Comingsoon.net